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- By Admin
Best Luxury: Tiffany & Co.
Tiffany is a storied brand with a long history and iconic images. The company’s reputation for quality craftsmanship and elegant designs have helped it build a global presence.
“Tiffany is a fantastic website for purchasing any kind of jewelry. I purchased the T1 Hinged Bangle in Rose Gold with Diamonds. It was fantastic. The diamond is of exceptional quality and shines beautifully. Since wearing this bangle, it looks stunning. Excellent customer service and I will gladly buy here again.”
The company has been at the forefront of many marketing efforts to connect with a younger generation of affluent consumers. They have embraced digital platforms and smart storytelling to keep up.
New Campaigns and Ambassadorships
They have also focused on building their product portfolio. They have expanded to designer eyewear and jewelry. In addition to this, they have released new campaigns and ambassadorships.
As part of its focus on engagement, Tiffany has embraced social media. It has more than 9.4 million Facebook and Twitter followers, and more than 171,000 Pinterest followers.
Encourages Customers to Challenge the Status Quo
A key aspect of Tiffany’s social strategy is its use of carefully crafted words. It encourages customers to challenge the status quo and try things that they’ve never considered before. For example, they’ve collaborated with rap star A$AP Ferg and Spotify to re-create an old song, Moon River.
"Save the Wild" Campaign
The company has also launched a “Save the Wild” campaign to raise awareness for wildlife conservation. Tiffany donates all profits from its Save the Wild collection to the Wildlife Conservation Network.
Appeal to the Millennial and Gen Z Demographics
A major benefit of the “future is female” theme is jewelry. Tiffany aims to appeal to the Millennial and Gen Z demographics, the key players in luxury purchase worldwide.
Aside from jewelry, they sell perfumes, leather goods, water bottles, and crystals. The company’s Style Studio in London allows customers to create custom pieces.
