- |
- By Admin
Best Mass Market: Blue Nile
When it comes to buying diamonds online, Bluenile.com is often considered the best mass-market diamond retailer. They are known for their large selection, great prices, and excellent customer service.
“The service was great. Arrived when it was meant to. I was able to keep track. The quality is amazing. The ring is beautiful. My partner is in love with it. Was able to find exactly what I want for her.”
Blue Nile offers many different styles of diamond engagement rings and wedding bands. They also offer loose diamonds, pearls, gemstones and other types of jewelry for sale. They have a wide variety of settings and metals, making it easy to find the perfect jewelry for any budget.
You Can Create Custom Rings
The website is very user-friendly, and it doesn’t take a lot of time to navigate. There are simple and advanced search filters, and you can even create your own custom rings. The website is not as flashy or fancy as James Allen, but it does the job well.
Comprehensive Diamond Search Tool
Its diamond search tool is very comprehensive and allows you to play with the four Cs (carat, clarity, cut, and color). You can also set up a price range and let it do the searching for you, or use their advanced search settings to get more specific.
Very Informative Website
Their website has a large collection of articles and videos that explain all the aspects of diamonds and jewelry. They are very informative and can be a great source of information for newcomers to the diamond world.
The Peak of the Mass Market
Overall, Blue Nile has a great value/price ratio. Their quality and prices are the peak of the mass market.
