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Best Mass Market: Kay Jewelers
Kay jewelers wedding bands are a great option for those who want a wide variety of styles to choose from. Their online store offers a vast array of rings and accessories, all in stunning designs. From diamond and gold to alternative metals and more, you’ll find the perfect style for your dream wedding day.
Kay’s Design-a-Ring feature lets you create a custom ring from scratch to match your exact style and specifications. It also offers a large selection of loose diamonds so you can choose a stone that’s ideal for your design.
The company’s website is very easy to navigate and features a wide selection of styles that will appeal to most shoppers.
In addition to the usual engagement and wedding ring options, the site includes charms, watches, and personalized jewelry.
Its marketing strategy is centered around romance and gift-giving, as evidenced by the company’s mission statement: “Celebrate life and express love.”
Couples and Brides to Showcase their Range of Wedding Products
In keeping with this sentimental tone, the company uses photos of couples and brides to showcase their range of wedding products. The catalog is sorted by category (rings, necklaces, earrings, bracelets, charms, and watches), with separate tabs for engagement rings and gift options.
Catalog Made up of a Variety of Pre-set Rings
A good deal of the catalog’s selection is made up of a variety of pre-set rings, which can be a great option for those who are short on time and don’t have much experience in the design process. However, if you’re interested in buying a high-quality diamond, you might be better off choosing a retailer that offers a more extensive range of customization options.
Another option is to choose a pre-set engagement ring and add your own gemstones. This is a simple way to ensure that you get the right look for your budget, and it’s a great way to avoid paying a premium price for a ring that you’ll probably not wear often.
Very Little Control Over the Quality of the Diamond
One thing to remember, though, is that if you choose a pre-set ring from Kay Jewelers, you have very little control over the quality of the diamond that’s set in the ring. Most of their pre-set rings feature I1 clarity diamonds, so if you’re looking for something with a higher clarity grade, it may be best to look elsewhere.
